Nesting your position or not?
Discover a more open and effective approach, illustrated with concrete examples. When I say: "Simplify your business", I'm talking to entrepreneurs with a more...
What do my contractor customers ask me most often?
To support them in clarifying their vision and expressing it in a unique way, so as to bring it to fruition effectively. Here's how: 1. Clarify and express: -
2 approaches to communicating with your newsletter subscribers, at the right pace. 🛤️
One with 2 speeds and the other simpler, but less flexible in some cases. 💭 I start from the following premise: 😀 A subscriber to a mailing list is OK to
Confusion leads to inaction. And no sales.
Illustration with an example from an entrepreneurial client. The basic need: \"I don''t have enough subscribers to my newsletter to sell X thousands of euros wo...
Clarity + focus + perseverance, the powerful trio of entrepreneurs 🚀
I develop 👇 1. Clarity about your signature offer and its main acquisition channel ⏹ This requires you to have clarified your vision. Then formulate a
The ultimate trick for completing a "slow" task? Illustrated by 10 concrete examples.
❓ So what's the trick? It's to start with the smallest action possible, and then the magic happens, the movement is set in motion, and the rest happens naturall...
Behind the scenes of a €1m+ annual sales business
35 k€ in monthly expenses at the peak of my business. 🔍 Behind the scenes: 💡 To achieve sales of €1m a year, you often need a solid team, perf tools and a goo...
What offer should you highlight? Here are 3 tips to help you optimize :
Do you have several offers that are performing moderately well and are wondering which one to promote? Here are 3 tips to help you optimize: 1. Analyze the perf...
Focus on systems rather than results. 10 systems to boost your business. 📈
💡 You have direct control over regular actions, much more than over their results. By focusing on certain key actions, you drastically increase
How often should you publish? Here''s the \"every day, no pressure\" approach. 🪷
We are creatures of habit. And I'm one of them. In fact, it's easier for me to set aside a little time each day to write a book.
Does choosing mean giving up or moving on?
To choose is to move forward. 🥾 We sometimes hear that to choose is to give up. In my experience, every choice is an opportunity to move forward.
Discover the best CRMs for your business: B2C vs B2B 🤜
Looking for a CRM? After many trials, here's what I use to manage contacts efficiently:1. For large-scale B2C activity: Ontrapor
What's THE big difference between fast-moving entrepreneurs and the rest?
The focus on the important, every day. I detail this 👉 As you probably know, there's the urgent and the important. And the urgent isn't necessarily importa
541 sales webinars produced by my company. I'll answer your questions. 👇
⁉ When I learned that webinars were obviously back in vogue, via comments on a LinkedIn post by a celebrity, I was surprised. Yes
Which animal do you work as? The comparison with the cow, the bee and the lion. 😊
🐄 The cow:- grazes for long hours but quietly- with a light focus, for a- continuous and stable production.🐝 The bee:- forages continuously-
"I am authentic," implying that this is enough for a successful business?
Have you heard this before? Let's get to the bottom of it 👇 In my opinion, being authentic means acting consistently with who we are. This definition includes
More than 250 customers in my continuity offer. Here's my feedback 👇
From 2017 to the end of 2020, my company had a consumer continuity offer, at €19 / month. But first of all, what is this type of offer? It's a subscription
Flattening the business model, to take it to the next level. 📈
Summary of a lakeside session with a Rayonnnez coaching client. ☀️ This client's main concern? Uneven income. Who
5 of my favorite quotes, with the business application for each 👇
🍎 \"Think Different\" It''s by having contact with other industries and expertise that \"revelations\" are most easily brought to light. When I write
What does life balance actually mean?
Here's a quote that sums up what life balance means in concrete terms: For me, balance means lying in bed at night without dread, and being able to look forward...
Unlimited growth during Facebook''s \"Wild West\" period: flashback to 2014
Between €0.17 and €0.89 per qualified contact, generating €2.5 in less than 10 days? That was back in 2014, during the Wild West of Facebook Ads. 🤠 A little di...
THE best advice for sustainable growth in your self-employed/solopreneurial business?
It's certainly to carry out at least one sales action every day. 💡I've seen this time and time again in over 12 years of entrepreneurship.
Is the solopreneur model a solution for the future?
4 strengths of this approach, with their advantages and disadvantages👇 In view of the more difficult external financing context than in the past, self-financin...
The 10 points I would pass on to Cedric from 5 years ago 👇
Spoiler: this might speak to you too 😉 1. Pay more attention to those around you. Some people are obviously envious and want to take advantage of moind
5 predictions for business in 2030 👇
1. 🤝 Human interaction becomes a luxury: In a world where digital interactions dominate, talking to a human will be synonymous with superior quality and
When the to-do list gets too long to write, it's time to say STOP. 🛑
It's a sign that a break is essential. To refocus and step back. In our fast-paced, hyper-connected world, it's crucial to take a break.
Save time and peace of mind with this 2-pronged approach
For several years now, I've adopted a simple but effective method: I divide my weeks into half-days, alternating between management time and moments of relaxati...
Do you feel like you're repeating yourself? No problem.
You're the only one who sees 100% of your content. 😃 Your audience doesn't see everything. 🙈 Your message evolves, just like you. It changes according to your
"When I make 100,000 sales, then 1 million, etc.," he says.
I've lived through this crazy, never-ending race. Here's what I got out of it. 1️⃣ Before the next level of sales: The impression that further down the road, b...
The difference between a trainer and a coach?
Here's a summary of these 2 complementary approaches:A trainer seeks to impart knowledge and skills and ensure that they are retained.
The only way to know if your offer idea works?
Is to bring it to market. Fast. Customers vote with their wallets. To achieve this without burning out, it's essential to focus
Particularly in entrepreneurship, it's not necessarily by working harder that you get results.
Rather, it's by doing this: A. Identifying key actions and focusing resources on them. B. Putting aside what's not working (at all levels).
Automate the sale of an offer with average results and expect commercial success?
It was a customer's idea. Here's what we did instead. ⬇️ 1️⃣ First of all, it's essential to have an offer that sells well. Most of the time, this
Walking 10,000 steps a day is equivalent to the distance of 70 marathons a year 😲 The equivalent for your business 👇
What if you applied this to entrepreneurship? Devoting 30 minutes a day to growing your business means 182 hours a year to finding new customers.
3 ways to increase the profitability of your business 📈
Here are the 3 approaches you can take right now. 👇 1. Compare the profitability of your products/services and then focus your efforts on the one at the top of...
Have you clearly identified your uniqueness and that of your activity/business?
In other words, what is the common differentiating strength of your offerings? Put another way: what's easy for you to do, while bringing a lot to the table?
Artificial Intelligence to boost your business?
\"I''d like to sell my training automatically thanks to AI\". This is the request from one of my entrepreneurial clients. 💬 Excerpt from the interaction: OK, I...
No one cares. What to do in difficult times?
No one cares. What can you do when the going gets tough? Discover practical tips for overcoming challenges and moving forward despite obstacles.
"You're an entrepreneur, so you don't have a boss." Has anyone ever done that to you? 😃
Indeed, hierarchically speaking, a company manager has no boss. This does not mean, however, that he can do just about anything. His "superior" is the mar
Have you set up an active recommendation process?
It's a powerful lever for easily finding new customers. 📈 As Aurélien Morillon shared in a comment on one of my publications: J'
Everyone's notion of success is different. Here's mine👇
\"It''s freedom to do what I like, at my own pace.\" Translated into the form of a SMART goal for a company, it goes something like this: \"Generate
12 years of daily entrepreneurship in 12 lessons
I'm celebrating 12 years of almost daily entrepreneurship. 🥳 Here are 12 lessons learned from this adventure (notes to self). 👇 1. In the beginning, choose an...
NO by default: the key to simple, efficient business?
It''s hard to take \"no\" for an answer. But it''s also the key to simple, efficient business. I tested \"no\" as my default answer
Between "scale or die" and "follow your passion and the money will follow", which way is up?
I regularly talk to entrepreneurs who have also experienced these 2 extremes to develop their business: 1️⃣ Either it''s pure testosterone: \"tra
It's OK not to be productive all the time. 👇
A guilt-free article. 🌈 Our society values being busy all the time. It turns out that being busy is different from being productive.
Combining know-how and savoir-faire for a flourishing business
A successful business requires a combination of know-how and savoir-faire. I meet many entrepreneurs and self-employed people who have either one or the other.
It's not like that in real life - About the importance of everything you do. 👇
It's not like that in real life. Have you ever heard that? But there's only one life. Everything influences each other, pro and personal life included. 👇 💡 We...
How do you turn a constraint into an opportunity?
America was discovered because the passage to India was blocked. Or how to turn a constraint into an opportunity. 🌟 Remember your h
The 6 major business models personally tried over the last 28 years and the major lessons learned for each.👇
Here are the 6 major business models I've personally tried over the last 28 years, and the major lessons I've learned from each of them.👇 Perhaps some of you
There's no real competition when you reveal your uniqueness
When a person or a company embodies its uniqueness, there's no real competition. What remains are different, sometimes complementary, approaches. C
Is it worse to help develop someone else's business than to develop your own?
\"It''s less good to help develop someone else''s business than to develop your own.\" I've held this belief for a long time. I first developed my own
Drawn from nearly 20 years of martial arts, here are 5 life lessons equally useful in entrepreneurship 👇
For each lesson, the top line is the martial teaching. The one just below is an "entrepreneurial translation" 😀 1.Your instinct is your ally. S
Is being busy a sign of success? Illustrated by a business that's become too complex.
Is being busy a sign of \"success\"? I'm dismantling a common misconception. With a business as an illustration 👇 I spoke with an entrepreneur who set up
Boost your focus with your state of being?
It's still all too often a taboo subject. But yes, efficiency and quality are also linked to well-being. Moderate, occasional stress can help you focus.
I'm 40 years old. Find out how I've shared some of life's milestones and what I've learned from them.
I'm 40 today. 🎂 This is an opportunity to share some of life's milestones and what it has taught me. 👇 A) Entrepreneur since the age of 12, with
The 20/80 as a growth lever to boost your business. 📈
Your figures give you a clear indication. One entrepreneur asked me which offer to focus on to grow her company without spreading herself too thin. 💡 He
My worst flop?
68,784 people contacted, 2,279 registered for a live event and... 0 sales. 😖 I'd missed the boat. The offer didn't sufficiently match the needs of the registra...
"Either I win, or I learn."
Everyone screws up sometimes. The good news? First, it's an opportunity to learn and grow. Then it's a chance to pass on the knowledge you've gained.
Enthusiasm is the key to helping your customers and learning faster
"When we are enthusiastic, our competence increases at high speed." 📈 - André Stern 💡 When a child is left alone, what does he do? He plays. E
New value-creation paradigm: "Less is more"
"Less is more"💡 The new way to create value.When I started offering online training in 2012, value creation involved accessing
Enthusiasm as a focus creator
"When we are enthusiastic, our competence increases at high speed." 📈 - André Stern 💡 When a child is left alone, what does he do? He plays. E
Maximum focus 🎯 minimum effort? The "magic" formula. ✨
Here''s the \"magic\" formula ✨ for maximum focus with minimum effort. 🥁 Drum roll... As mentioned in an exchange with Charles de Geofro
4 enlightening questions to create your ideal day.
4 enlightening questions to create your ideal day. So that you can have fun with your activity, every day. When your head's in the sand,
Simplicity creates clarity and focus: from theory to practice
Simplicity creates clarity and focus. And focus leads to fast results. In theory it's easy, but in practice it's a different story. 😅 Voi
The 3 pillars of a simple business for you, based on your uniqueness
The 3 pillars of a simple business for you, based on your uniqueness. Or how to develop a business that reflects you, without burning out. I present to you
The 5 sources of traffic for customers every week
Discover the 5 sources of traffic to get customers every week. Download the PDF guide to learn how to generate consistent traffic for your business.
"What hack have you found to succeed with your company?"
\"What hack did you find to succeed with your company?\" I''ve heard this phrase many times, running into old acquaintances. The reality? ❌ C''e
What if you said STOP to "scale or die"?
What if there were other ways of building a sustainable business AND one that suited you? During the hyper-growth years of my company, I too succumbed to
Easy for you, so worthless?
I sometimes hear contractor customers devaluing their work on the grounds that it's simple for them to make. Noooo... 🙈 You've found what you're looking for!
Is your business development strategy clear?
Otherwise, beware of confusion and fragmentation. A clear offer combined with a clear source of traffic. This is the cornerstone of a simple business for
Need to simplify your business so you can focus on your preferred areas of expertise?
Lately, I've been talking to a number of entrepreneurs who have exhausted themselves by spreading themselves too thin. Perhaps this is the case for you too? Wha...
How can you avoid spending the whole day wasting time? And that unpleasant feeling of having wasted your time...
Here are the only 2 productivity tips I've kept over the years and use on a daily basis. Two sure-fire ways to keep the focus on the essentials
What if it was time to sort out the software in your business?
Are you using "gas factory" software or services whose usefulness is limited to a few functions? Is it still relevant? Perhaps at inv
"I spread myself too thin and in the long run, I'm exhausted."
This is something I often hear from entrepreneurs and VSE (Very Small Enterprise) managers. When you're coordinating your business, the list
Ever heard of the non-automatic list?
Ever heard of the NOT to-do list? Easily save decision-making time with the "NOT to-do list". Every human being has a kind of reservoir
Entrepreneurs' worst expression? "My goal is to make an impact."
I understand the principle. I was even attracted to the term in my early days. The problem? It puts pressure on you. Unnecessarily. Firstly, it's not
Less, but better. Are you interested?
How about saying STOP to being visible everywhere, all the time? This frantic race to be visible at all costs leads above all to... overwork. 😩 Cert
"Everything's going too fast": the dangers of hypergrowth
What do many hyper-growth entrepreneurs have in common? Overwork. When everything's speeding up and euphoria takes over, it's sometimes difficult to keep up.
"It's easy for you." Have you ever heard that?
"It's easy for you." Have you ever heard that? Spoiler: It's repetition and perseverance that make something easy. It doesn't just happen.
What if it was time to sort out your offers?
What if it was time to sort out your offers? Time to remove outdated offers from your communication media. Offers that no longer reflect