Your fractional digital manager.
The expertise of a senior digital manager, without the cost of a full-time position.
I help SME leaders take back control of their digital: clarify priorities, simplify tools and use AI where it's relevant to gain efficiency and grow their business.
Computer engineer (HES) · Project manager & Product Manager · 13+ years in digital marketing · 40,000+ online sales
Based in Fribourg · Online or on-site across French-speaking Switzerland
Does this sound familiar?
- ✓ Your website works, but it could convert better.
- ✓ You have too many tools that don't talk to each other.
- ✓ You'd like to leverage AI but don't know where to start.
- ✓ Your marketing moves forward with small actions, no real strategy.
- ✓ And you have no one in-house to drive all of this.
That's exactly where I come in.
This support is made for you if…
- ✓ You run an SME or are an independent with a team.
- ✓ Your business already works, but your digital grew over time without a real architecture.
- ✓ You have several tools, providers or pending projects.
- ✓ You know AI could save you time, but you don't know what to set up.
- ✓ You're looking for someone who understands both business and technical challenges.
Not an agency. Not one more executor.
I don't come to add another tool or service to your list.
I start by understanding your business, your goals and your digital environment. Then we decide together what genuinely deserves to be done.
An offer in 3 levels, tailored to your needs
Start with a diagnostic to take stock. Then choose what comes next: transformation or ongoing support.
A strategic diagnostic of your digital ecosystem.
In 5 hours, we analyse your website, your tools, your acquisition, your data and your automation opportunities. You leave with a clear, prioritised roadmap.
Credited against your first mission if we work together.
You know what to improve. I help you do it.
Implementation of the priorities identified in the diagnostic: website optimisation, SEO, analytics, automation, AI, CRM or customer experience.
Your part-time digital lead.
A senior contact who steps back from your digital ecosystem, helps you make the right decisions and coordinates their implementation.
- • Regular strategic meetings
- • Project prioritisation
- • Managing providers
- • Performance tracking
- • AI and automation
A concrete example
A company with 12 marketing tools, an ageing website and no AI strategy.
Before
- • Scattered tools
- • Data hard to leverage
- • Underperforming website
- • Manual tasks
Intervention
- • Audit
- • Tool simplification
- • Journey optimisation
- • Automations
- • AI
Result
- • Hours saved every week
- • Improved conversion
- • Tools removed
- • A clear roadmap
Illustrative situation, inspired by real cases from my journey. Every business is unique: the diagnostic identifies your specific priorities.
A profile at the crossroads of technology and business
Neither a web agency, nor a developer, nor a classic marketing consultant.
Computer engineer (HES)
A real technical understanding of what happens under the hood.
Product Manager / project lead
The ability to structure projects and see them through.
13+ years in digital marketing
From acquisition to conversion.
Entrepreneur
A real understanding of the constraints an SME faces.
Digital + AI: fewer tools, more efficiency
No need to multiply the tools. First we identify what genuinely deserves to be automated.
Wondering where to start?
Let's start with a diagnostic. You leave with a clear, prioritised roadmap and no commitment required.
See you soon maybe,
Cédric Vonlanthen