Your fractional digital manager.
More clarity. More fluidity. More results.
I help leaders of small and medium-sized businesses evolve their digital, their marketing and their processes through technology and AI.
A senior point of contact to structure your digital environment, improve your marketing, automate what can be and steer your projects, without having to hire a full-time digital manager.
Computer engineer (HES) · Project manager & Product Manager · 13+ years in digital marketing · 40,000+ online sales
Based in Fribourg · Online or on-site across French-speaking Switzerland
Your business evolves. So does your digital.
Over the years, the tools pile up.
A website. A CRM. Marketing tools. Business software. Excel files. Automations. AI.
And gradually, the digital sometimes becomes more complex than it should be.
Which tool to use? What can be automated? Where can AI really save time? What needs to be connected? What should be improved first?
That's where I come in.
I step back from your digital environment, identify the opportunities and turn priorities into concrete projects.
Not to add tools. To create a digital system that is simpler, more coherent and more effective.
Digital. Marketing. AI. Automation.
Four levers, one logic: do better with less complexity.
Digital
Your website, your tools, your data, your CRM and your providers must work together.
I help you structure your digital ecosystem and prioritise what genuinely deserves to be improved.
Marketing
Your digital must serve your commercial goals.
Acquisition, conversion, customer journey, CRM, email marketing, content, measuring results…
I help you connect your marketing to your tools, your data and your sales processes, so that no action works in its own silo.
AI
AI today can go far beyond text generation.
Internal assistants, data analysis, document processing, lead qualification, information search, decision support…
I identify the uses that genuinely add value to your business, rather than adopting AI just to follow a trend.
Automation
Repetitive tasks are often the best candidates for automation.
I design workflows that allow your tools to work together and reduce manual handling.
The goal isn't to replace your team members. It's to give them back their time, and open up what your business can do next.
Taking a step back
Automating a process is useful. But it's only part of the work.
Beyond the tool, I help you step back from your business to answer a more strategic question:
“What can we do now that we couldn't do before?”
An automated process doesn't just save time. It opens up new possibilities: responding faster, serving more customers, launching a new offering, using data that was previously out of reach, or simply working with greater peace of mind.
That's where technology truly creates value: not just in what it replaces, but in what it makes possible.
What I can take on
- ✓ Structure your digital environment
- ✓ Optimise your marketing
- ✓ Design your AI strategy
- ✓ Automate your processes
- ✓ Build AI assistants and agents
- ✓ Steer your digital projects
Beyond tools and automations, I help you step back to identify what your business can now do that it couldn't before.
You don't need to coordinate five different providers.
I can be your single point of contact.
A concrete example
An SME with an ageing website, several marketing tools that don't talk to each other, and many processes that are still manual.
Before
- • A poorly flowing customer journey
- • Scattered marketing tools
- • Data that's hard to leverage
- • Manual follow-ups and admin tasks
- • No clear AI strategy
Intervention
- • Analysis of the customer journey and existing tools
- • Simplification of the digital and marketing environment
- • Process optimisation
- • Targeted automations
- • Identifying and deploying AI use cases
Result
- • Fewer tools and less complexity
- • Hours saved every week
- • A more effective customer journey
- • Better use of data
- • A clear roadmap
Illustrative situation, inspired by real cases from my journey. Every business is unique: the diagnostic identifies your specific priorities.
Three ways to work together
You feel your digital could be simpler and more effective, but you don't know exactly where to start.
During the diagnostic, I analyse your digital environment, your tools, your processes and your automation and AI opportunities.
You leave with:
- ✓ a clear view of your situation
- ✓ the main friction points
- ✓ the most interesting opportunities
- ✓ a prioritisation of actions
- ✓ a concrete roadmap
- ✓ what you can now do that you couldn't do before
The diagnostic fee can be deducted from an implementation project.
You've identified a process that's wasting your time? We transform it in a few weeks.
- 01 — Understand
We analyse the current process and the expected outcome. - 02 — Design
I define the architecture, the tools, the automations and the role of AI. - 03 — Build
I implement the solution and connect the different systems. - 04 — Deploy
The solution is tested, documented and integrated into how you work. - 05 — Measure
We check the result: time saved, tasks removed, improved quality or a faster process.
Examples:
- • Automatic lead qualification.
- • Preparation of sales proposals.
- • Email processing and classification.
- • Extracting information from documents.
- • Automated reporting.
- • Internal assistant based on your knowledge and documents.
You may not need a full-time digital manager.
But you need someone who understands your business, your challenges and your technology environment. I become your outsourced Digital Manager.
I can take on in particular:
- Strategy: defining priorities and the digital roadmap.
- Marketing: optimising journeys, marketing tools, acquisition and conversion.
- AI & automation: identifying and implementing opportunities.
- Tools & systems: choosing, integrating and optimising your solutions.
- Projects: scoping and steering developments and integrations.
- Providers: coordinating and supervising your external partners.
- Steering: tracking priorities, projects and results.
You thus have senior digital expertise, without the cost or commitment of a full-time position.
Let's talk about your situation →Not one more tool.
A system that works better.
I don't start by suggesting ChatGPT, a CRM or a new platform.
I start by understanding how your business actually works.
Only then do we determine what deserves to be automated, connected, simplified or augmented by AI.
Because a technology only has value when it improves something concrete.
Agentic AI & architecture
AI systems are evolving quickly.
Assistants that can simply answer a question are gradually giving way to systems that can analyse a situation, use tools, execute actions and orchestrate workflows, with the necessary human controls.
I train and certify myself on these new architectures so I can integrate them meaningfully into professional environments.
Professional Agentic Architect (in progress)
Specialised certification in the design and implementation of agentic systems and workflows.
Technology evolves. My role stays the same: determining where it can truly create value for your business.
A profile at the crossroads of business, marketing and technology
Your digital doesn't work in silos. Your marketing, your tools, your processes and your technology must move in the same direction.
That's exactly where I come in.
Computer engineer (HES)
Solid technical understanding to evaluate tools, architectures, integrations and what actually happens under the hood.
Product Manager / project lead
The ability to structure projects, coordinate the people involved and above all see them through.
13+ years in digital marketing
Concrete experience from acquisition to conversion, from the customer journey to marketing tools.
Entrepreneur
An understanding of a business's real constraints: priorities, budget, resources and results.
40,000+ online course sales · 50+ entrepreneurs and companies supported
You probably don't need more tools.
You may need them to finally work together.
If your business already uses several tools, some tasks are still manual, or you're wondering how to actually leverage AI, let's start by looking at your situation.
Diagnostic Clarté : CHF 750 excl. VAT
A concrete first step to understand where your best opportunities lie, and what they could let you do next.
Frequently asked questions
Do you replace our IT manager?
No. My role is different. I focus on digital, marketing, processes, AI, automation and project steering. My aim is to make sure these different elements work together in the service of your business goals.
I can also work with your IT manager or existing providers, bridging business, marketing and technology challenges.
Do we have to use Google Cloud / AWS AI / Azure AI / Microsoft Copilot Agents?
No. I start from your needs and your existing environment. Technology is only a means: the provider depends on your needs, your licences and your environment. Depending on your situation, the best solution may use Google Cloud, AWS AI, Azure AI, Microsoft Copilot Agents, another provider or simply make better use of the tools you already have. I adapt the solution to your business.
Do you develop the solutions yourself?
Depending on the project, yes, or I steer their delivery with the appropriate specialists. My role is above all to guarantee that the solution meets the business need, that the different pieces work together and that the project succeeds.
What type of business?
Mainly small and medium-sized businesses in French-speaking Switzerland, generally when they already have some digital maturity but lack the time, vision or internal resources to structure what comes next.
How much does support cost?
A Diagnostic Clarté starts at CHF 750 excl. VAT. An AI & Automation Sprint starts at CHF 5,000 excl. VAT. A fractional Digital Manager support starts at CHF 2,500 per month excl. VAT. The exact scope naturally depends on your situation and goals.
Clarify. Simplify. Flow.
Digital · Marketing · AI · Automation
For entrepreneurs and SMEs that want to move forward without adding complexity.
See you soon maybe,
Cédric Vonlanthen