For whom?
Whether you're a therapist, coach, entrepreneur, or manage a club or association, your online presence should be a growth engine, not a technical burden. This service is for those who demand excellence without the usual maintenance constraints.
"For those who want to focus on sharing their know-how and interpersonal skills, not on plugin updates."
The "Static" advantage: why it wins?
For the user and project manager
- ✓ Absolute speed (conversion): no database to query on click. Information is served instantly, maximizing your conversion rate and ensuring unparalleled browsing comfort.
- ✓ Responsive & Universal Design: your site is optimized for perfect viewing on phone, tablet, and computer, but also on television screens. The display adapts dynamically to each device.
- ✓ Zero imposed maintenance: no more plugin updates that "break" your layout at the wrong time. The site is stable by nature.
- ✓ Total security (peace of mind): meeting the highest cybersecurity requirements for true peace of mind. Without a database or server-side script execution, hacking risks (SQL injections, PHP vulnerabilities) are mathematically eliminated.
- ✓ Economical & Ecological (sustainability): an ethical and responsible approach. Minimal server resource consumption allows for free or very low-cost hosting, while guaranteeing an excellent eco-index.
- ✓ Visibility in AI (GEO): clean, semantic, and structured code is the preferred information source for artificial intelligences (ChatGPT, Claude, Gemini, Perplexity, Mistral, Lumo, etc.), which increasingly recommend local businesses to their users.
For the engineer and technical profile
- ✓ JamStack, PWA & Edge architecture: generation via Eleventy (11ty), offering granular control over the final HTML rendering without the "bloat" of heavy JavaScript frameworks. Deployment relies on edge computing for global performance.
- ✓ Modern ecosystem: native compatibility with forms integration, small business apps, analytics, multilingual sites. Architecture driven by leaders and technologies like Vercel, Netlify, CloudFlare Pages / Workers, Supabase, Firebase, or their European equivalents.
- ✓ SEO & GEO (Generative Engine Optimization): surgical injection of structured data (Schema.org) in JSON-LD. Pure HTML without the visual "noise" of classic CMS allows for perfect understanding and extraction of your offerings by LLMs.
- ✓ Google Core Web Vitals: native critical path optimization (Critical CSS), Lazy-loading management and Next-Gen formats (WebP/Avif). Lighthouse scores almost systematically at 90/100 or more.
The alliance of product engineering and entrepreneurial vision
What makes this service different? As an expert in digital efficiency, my dual profile as a software engineer and a business coach for entrepreneurs allows me to go further. I don't just build websites; I design custom, durable, and reliable performance tools.
Strategy & entrepreneur coaching
Understanding real needs: before writing a single line of code, I analyze your ecosystem. Who are your users? What is the conversion goal? My consulting experience allows me to clarify your vision to ensure the site truly meets your clients' expectations.
Product engineering: empathy & rigor
Understanding to build better: a product engineer is first and foremost someone who understands the problems to be solved and knows how to step into the final user's shoes. I treat your site as a growth engine: robust architecture and lightning speed at the service of a fluid and intuitive user experience.
"Building the right product is just as important as building the product right."
Migration from WordPress: free your content
Feeling trapped by WordPress slowness or its endless security alerts? Going static is not a step backward, it's an upgrade.
- ✓ Goodbye technical debt: we remove the WordPress engine's heaviness to keep only the essentials: your content.
- ✓ SEO preservation: I ensure your URLs and link structure are preserved or properly redirected. Your Google history is preserved, your speed is multiplied.
- ✓ Universal content: your articles are converted into clear and enduring Markdown files. Your content no longer depends on specific software, it becomes portable and indestructible.
Open Source technology, modern management
I rely exclusively on open source technologies to guarantee your total independence.
- ✓ Sveltia CMS (Headless): you edit your texts and images through an intuitive and fluid interface. It's the simplicity of a word processor, with the power of modern web.
- ✓ Git hosting & versioning: your entire site is backed up and versioned on a Git server. Every modification creates an archive: a mistake? We revert to the previous version in seconds.
- ✓ Automatic updates: the site maintains itself. Software libraries are monitored and updated automatically (via GitHub dependencies or equivalents), ensuring constant security without human intervention.
Hosting: performance, cost and sovereignty
Since the site is ultra-lightweight, it can be hosted for 0 CHF/€ or almost on global infrastructures, according to your preferences:
- ✓ Switzerland: for maximum confidentiality (with respect for nLPD), political stability and exemplary data neutrality.
- ✓ European Union: for strict GDPR compliance and physical proximity to your European users (e.g., Scaleway, Bunny.net).
- ✓ United States: for broadcasting power and minimal latency if your audience is international.
The Old World vs Digital Clarity
Most websites are cost centers and sources of stress. Fluance Pro transforms your site into a performant and serene asset. Let's compare:
| Feature | Classic Site (WordPress / other CMS) | Digital Clarity (Static) |
|---|---|---|
| Loading Speed | ❌ Variable (slows down over time/plugins) | ✅ Instant (score Google 90-100%) |
| Security | ❌ Hacking risks (updates required) | ✅ Tamper-proof by design |
| Maintenance Fees | ❌ Monthly subs + technical maintenance | ✅ 0 CHF/€ per month (minimal hosting) |
| Serenity | ❌ Update stress | ✅ Zero technical maintenance |
| Independence | ❌ Trapped by tools (paid plugins) | ✅ Total ownership (clean code) |
| Eco-design | ❌ Resource-heavy (heavy scripts) | ✅ Light & durable (reduced footprint) |
| Ideal Usage | Any type of project | ✅ Expertise, content & authority |
"Why pay every month for a site that should work for you with no fixed costs?"
Portfolio: proof by example
Discover fast, clear and optimized sites I've created:
How does it work?
- 1. Analysis: audit of your needs (including SEO and GEO) and definition of the target geographic zone.
- 2. Architecture: custom development with Eleventy and integration of data schemas.
- 3. Migration: import of your existing content (WordPress or other) to the new system.
- 4. Deployment: automated and secure launch.
Ready to own a site that finally works for you?
Check my project's feasibility →FAQ: Frequently Asked Questions
What is the investment for this type of site?
The pricing is transparent and breaks down as follows:
- The initial investment: fees for design, technical development on Eleventy, SEO/GEO optimization, and CMS configuration. The price depends on the complexity of your structure and the volume of content to migrate. A precise quote is provided after our first exchange.
- Hosting: free or almost free (often less than 5 CHF or € per month) as the site requires minimal power. Your only recurring costs are your domain name (10-20 CHF or € per year).
- Future developments: unlike agencies that impose monthly fees, you only pay for what you need. If you wish to change the site structure later, I charge for these changes only on an hourly basis. You maintain total control over your budget.
You invest in high-quality engineering at the start to eliminate fixed costs and technical hassles later on.
Web design has been a long-time passion for me. I started creating my first sites in the mid-90s, as a teenager, to share my passion for video games. What was once a hobby became a profession: I continued designing platforms alongside my computer science studies, then my Computer Science Engineer degree. After working professionally for various companies, I applied this expertise to my own activities before opening it up to my clients today. This journey of over 25 years has led me to one conviction: the future of the web lies in static, clear, and simple sites.How long have you been building websites?
Absolutely. Switching to static is a radical upgrade. We remove the heaviness of the WordPress engine to keep only the essentials: your content. I ensure your URLs are preserved to maintain your SEO, and your articles are converted into universal and indestructible Markdown files.Is it possible to migrate from WordPress?
Thanks to Sveltia CMS (Open Source), you have an intuitive interface for editing your text and images. Every modification is versioned on a Git server: you keep a complete history and can go back in seconds in case of an error.How can I update my content?
I collaborate remotely with clients worldwide, while being rooted in the Fribourg region. As an independent alternative to web agencies in Fribourg, I enjoy supporting SMEs, freelancers, and local associations.Where are you based? Do you offer meetings in the Fribourg / French-speaking Switzerland region?
If you are in French-speaking Switzerland, we can certainly arrange a meeting to discuss the creation of your fast website and define together the durable platform that will contribute to the growth of your business for the coming years.
Yes, beyond showcase sites, I also develop lightweight custom web mini-applications for business processes. If you need to optimize and automate certain tasks in your business, I can integrate or develop specific tools: As with websites, the goal is to provide you with simple, fast tools perfectly tailored to your real needs.Do you also offer custom developments (member spaces, billing, etc.)?
My specialty is creating high-performance sites focused on content and authority (showcase sites, blogs, portfolios, service sites, clubs, and associations). However, this approach is not suitable for: On the other hand, if you frequently publish articles, news, or case studies, my system is ideal. You benefit from the simplicity of a modern site, with the power and security of a static infrastructure.Is this solution suitable for all types of projects?
Ready to transform your online presence?
Let's discuss your project today.
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