I lived through this crazy, never-ending race.
Here's what I got out of it.
1️⃣ Before the next level of CA :
The impression that further down the road, generating higher sales, everything will be better.
So we put the necessary actions in place. 📈
2️⃣ Une fois le CA cible atteint :
For a few hours or days: "Wow, that's great! 🥳"
Alongside this comes the realization that reaching the next level of revenue generation means even more investment (in promotion, team, structure, etc.), and therefore even more costs.
⚠️ Once the liner has reached cruising speed, it's hard to keep track of everything that's going on in parallel, and to decelerate without damage.
3️⃣ Consolidation:
After a phase of hypergrowth, it's essential to take stock of what's working and simplify it.
And to eliminate what is no longer necessary.
To continue in a healthy way, without creating a "machine" that no longer suits us.
To skip this step is to take the big risk of erecting a taller tower without consolidating the foundations.
This can't be done indefinitely without breaking the bank. 💥
💡 Entrepreneurship means exploring and discovering yourself.
You can also grow your company with indicators other than sales (customer experience, payroll, profitability, etc.). 🌳
🏕 It's up to you to find what suits you best.
In particular, I help every entrepreneur/manager to (re)find a profitable business that suits them in the Clarity Meeting ☀.
Whatever the stage of development of your business, you're sure to find some nuggets to apply right now in the 35-minute video I've just made on the subject.
Do any of these steps resonate with you? If so, which one?