How about saying STOP to being visible everywhere, all the time? This frantic race to be visible at all costs leads above all to... overwork. đ©
Some of my clients and acquaintances have set up systems and a team to achieve this. If your business can afford it and it works for you, then great. Carry on.
If, on the other hand, you're doing everything yourself and want to promote efficiency, then focus on one traffic source at a time.
It's better to have 1 optimized acquisition channel that works well, than several that don't work at all.
Take the time to answer a few fundamental questions:
- What message do you want to broadcast? With what intent?
- Where are most of your potential customers located?
- What formats do you prefer to create (text, images, video, audio)?
Then choose your acquisition channel. This could be a social network, but also advertising, partnerships, etc.
1 offer + 1 acquisition channel, then optimize.