Simplicity creates clarity and focus. And focus leads to rapid results.
In theory it's easy, but in practice it's a different story. đ
Here are just a few examples of simplification work in progress with customers: - Consolidating the content of numerous pages scattered across different platforms into one showcase site, to clearly communicate the unique value proposition and make it easier to get in touch. - Identify the roles, software and processes really needed to run a company optimally, and shut down the rest. - Clarify the priority channel for acquiring new customers, and which channels to ignore for the time being.
When you think about your business, how much of it makes you say "Wow, this needs cleaning"?