"It's freedom to do what I like, at my own pace."
Translated into the form of a SMART objective for a company, it goes something like this:
"Generate an annual turnover of X to Y, optimized in terms of charges to pay me at least Z salary per year, managed with a team of maximum A people and working B hours / day, C days per week."
Of course, these figures are subject to regular change depending on your situation and that of your company.
What's your vision of success?