America was discovered because the passage to India was blocked.
Or how to turn a constraint into an opportunity. đ
Remember your history lessons: America was discovered by Europeans because the silk and spice routes were blocked by the Ottoman Empire.
It is thanks to this difficult situation that expeditions to find new access routes have been financed.
You know the rest: everyone has heard the name Christopher Columbus, centuries later.
As it happens, the same applies to the life of a company.
The most difficult times are fertile ground for new momentum.
Sometimes back to basics, other times pivoting.
I've experienced it many times over the years. So have several of my contractor customers.
The first step is to realize that your business is going through a delicate phase.
The second is often to slow down, step back and take stock.
Then identify possible new paths.
Does it speak to you?
Then the tips I'll be sharing twice a month in my newsletter may be relevant to you.
They are also useful in difficult times, when you need to adjust your business to suit you, while keeping it simple and effective.
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