It was a customer's idea. Here's what we did instead. ⬇️
1️⃣ First and foremost, it's essential to have an offer that sells well. Most of the time, this is thanks to direct mail and interactivity.
This first step enables you to understand and know your audience.
So we relaunched a variant of his offer, correcting the objections initially identified.
2️⃣ Once this first step has been validated, it's time to automate what has worked well, to see if it continues to do so, and if interactivity is still necessary.
In our experience, the results of an evergreen offer are generally divided by 2, 3 or even 4 compared to an interactive launch.
💡 If it didn't hit the mark on initial launch, then it's hard to automate and expect immediate profit.
So we've revisited the popular parts of its launch, while integrating an asynchronous interactivity section.
In other words, potential customers can leave comments and ask questions, while receiving an answer from the trainer.
We are now monitoring the figures to validate the results and continue the continuous improvement process. 📈
Do you have any automated sales offers?
What are your experiences in this area?