A successful business requires a combination of know-how and savoir-faire. I meet a lot of entrepreneurs and freelancers who have either one or the other.
☯️ However, it's when there's a balance between the two that the business works best.
❌ Marketing without a good offer is a waste of energy. (Disappointed customers ➡️ refunds, damage to reputation, etc.).
❌ Just like an excellent but invisible offer benefits no one (No customers ➡️ loss of motivation).
Have you ever noticed it?